How CRCPM Turned Parking Friction into a Predictable Revenue Stream with Zark

For property Owners and Operators, parking is often a complex operational challenge—a source of resident frustration, staff labor, and missed revenue opportunities. CRC Property Management (CRCPM), a boutique firm managing a diverse, nationwide housing portfolio, was all too familiar with this reality. Their traditional systems for managing amenity reservations, guest parking, and violations were costly, labor-intensive, and failing to capture all available income.

CRCPM, an IREM Innovator Award winner, needed a partner committed to innovation. They found that partner in Zark.

The Challenge: Labor, Ambiguity, and Lost Revenue

At CRCPM, their teams were facing busy schedules, forcing them to manually manage amenity and guest parking using spreadsheets. This left money on the table; for example, at their Ten at Clarendon community, guest parking was only capturing about $100 a month, despite much higher actual usage. Furthermore, labor-intensive manual processes for guest passes took busy leasing staff away from their core duties.

They knew a change was needed to enhance transparency, improve resident satisfaction, and unlock ancillary income.

The Zark Solution: A Fully Digitized, Automated Ecosystem

CRCPM was eager to explore a platform that could relieve resident frustrations and monetize excess parking while meeting their high standards for security and due diligence.

By integrating Zark, CRCPM converted their outdated parking systems into a fully digitized, automated, and audited ecosystem. Zark provided the intelligent, integrated solutions they needed to simplify vehicle management for everyone. This involved:

• Self-Service Guest Parking: Guests can now simply scan a QR code to make a reservation and get a digital pass—a process that is fully self-service, eliminating the need for staff intervention.

• Tow-Safe Certainty: After refining processes and establishing clear communication with the towing service, the system provides consistent consequences for violations and ensures reserved spaces are consistently available and tow-safe.

• Leveraging All Inventory: Zark’s platform made it easy to manage both their standard parking zones and newly designated Zark Reserved spaces for daily rentals.

The Results: Clarity and Triple the Revenue

The partnership delivered clear, measurable results:

• Triple the Monthly Revenue: Within the first three months, CRCPM's monthly guest parking earnings at Ten at Clarendon increased from $100 to roughly $300.

• Total Convenience: The system provides 24/7 access to guest spaces, allowing residents and their guests to manage their parking on their own time, without needing any staff intervention.

• Enhanced Operations: The system is now a source of transparency, accountability, and predictability for future leases and available spaces, significantly reducing management oversight and freeing up the on-site team.

As Jamen Miller, President of Property Management at CRCPM, put it: "For the first time, we're actually adding revenue that was not previously able to be captured through a guest parking program."

We're proud to have built a true partnership, not just a transaction. Ready to see how Zark can unlock new income streams and improve operations for your portfolio?