I was intrigued by Matrix Fitness’ informal survey at this year’s Apartmentalize, which prompted attendees to select the amenities that were most important in their communities. While fitness centers and community events performed well, the clear winner was parking.
Parking ranks high among renters in every preference survey out there, receiving three mentions in the eight most important amenities. Covered parking, dedicated visitor/guest parking and controlled-access parking each appeal to more than 66% of residents. All three of these preferences also ranked in the top eight of items that renters consider a necessity. And the best part, residents are willing to pay to have these parking amenities available to them.