For property Owners and Operators, parking is often a complex operational challenge—a source of resident frustration, staff labor, and missed revenue opportunities. CRC Property Management (CRCPM), a boutique firm managing a diverse, nationwide housing portfolio, was all too familiar with this reality. Their traditional systems for managing amenity reservations, guest parking, and violations were costly, labor-intensive, and failing to capture all available income.
CRCPM, an IREM Innovator Award winner, needed a partner committed to innovation. They found that partner in Zark.
At CRCPM, their teams were facing busy schedules, forcing them to manually manage amenity and guest parking using spreadsheets. This left money on the table; for example, at their Ten at Clarendon community, guest parking was only capturing about $100 a month, despite much higher actual usage. Furthermore, labor-intensive manual processes for guest passes took busy leasing staff away from their core duties.
They knew a change was needed to enhance transparency, improve resident satisfaction, and unlock ancillary income.
CRCPM was eager to explore a platform that could relieve resident frustrations and monetize excess parking while meeting their high standards for security and due diligence.
By integrating Zark, CRCPM converted their outdated parking systems into a fully digitized, automated, and audited ecosystem. Zark provided the intelligent, integrated solutions they needed to simplify vehicle management for everyone. This involved:
Self-Service Guest Parking: Guests can now simply scan a QR code to make a reservation and get a digital pass—a process that is fully self-service, eliminating the need for staff intervention.
Tow-Safe Certainty: After refining processes and establishing clear communication with the towing service, the system provides consistent consequences for violations and ensures reserved spaces are consistently available and tow-safe.
Leveraging All Inventory: Zark’s platform made it easy to manage both their standard parking zones and newly designated Zark Reserved spaces for daily rentals.
The partnership delivered clear, measurable results:
Triple the Monthly Revenue: Within the first three months, CRCPM's monthly guest parking earnings at Ten at Clarendon increased from $100 to roughly $300.
Total Convenience: The system provides 24/7 access to guest spaces, allowing residents and their guests to manage their parking on their own time, without needing any staff intervention.
Enhanced Operations: The system is now a source of transparency, accountability, and predictability for future leases and available spaces, significantly reducing management oversight and freeing up the on-site team.
As Jamen Miller, President of Property Management at CRCPM, put it: "For the first time, we're actually adding revenue that was not previously able to be captured through a guest parking program."
We're proud to have built a true partnership, not just a transaction. Ready to see how Zark can unlock new income streams and improve operations for your portfolio?