---
title: Mitigate The Risk Posed by Self-Guided Tours
description: Self-guided tours are the future of leasing, with 76% of prospects opting for them over agent-led tours in the single-family home market. Discover how multifamily can benefit.
image: https://zarkparking.com/hubfs/Imported_Blog_Media/pexels-on-shot-3663530-scaled.jpg
---

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 November 15, 2023

# Mitigate The Risk Posed by Self-Guided Tours

 By  [Zark Marketing](https://zarkparking.com/blog/author/zark-marketing)  ·   1 minute read

As multifamily operators consider ways to optimize the apartment-shopping experience, it’s becoming increasingly clear that self-guided tours are a fundamental part of the future of leasing.

Consider the numbers from the single-family home leasing market, in which self-guided tours are a more established practice. In this market, according to an Anyone Home analysis, 17.75 percent of all prospects book a property tour. Of those that take a tour, an eye-popping 76 percent choose a self-guided one while only 24 percent tour with an agent.

[Continue Reading on Multifamily Insiders](https://www.multifamilyinsiders.com/multifamily-blogs/mitigating-the-risk-posed-by-self-guided-tours-1)

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